Being a seaside city, people have always perceived Brighton as a beach destination, with the tourism industry contributing £380 m to the economy. But, it has recently earned quite a few titles, including the UK’s most entrepreneurial city and Start-up Capital. The city also has a share of immersive companies, four times bigger than the national average.
Tech-savvy individuals visit the city for some of the UK’s marketing events, like the Brighton SEO and Dconstruct. And with the University of Sussex and Wired Sussex acting as initiators for the digital tech community, Brighton’s strengths continue to develop across the digital spectrum.
Brighton is the latest hot pick for start-ups in various sectors. To stay afloat, you will have to seek the help of a marketing agency in Brighton to create the best content for your website, resonating with your firm’s core vision and mission. Here’s how an adept professional can help you with all aspects associated with website content, from developing to marketing, crafted with specific goals.
Developing Tailored Content for Various Social Media Platforms
Over two-thirds of Brighton’s total population are active on social media, with more than 70% internet users on Facebook. Content specifically created for social media plays a crucial role in an online marketing campaign.
A skilled consultant will work on the content and optimise it to suit each platform you wish to pursue, ensuring the material sustains all devices and channels. They focus on maintaining quality, with versatile videos and photos, best suited for media like YouTube and Instagram.
Creating a Wow Factor with the Aesthetics
Brighton is home to renowned healthcare start-ups that use sophisticated technology, from VR to Strava.
When you have such ventures, where you need to make your offerings appealing to the viewers, your website content can make all the difference. An experienced consultant implements a well-balanced marketing strategy that enables the viewers to perceive your business as visually engaging. They incorporate customer-generated content, which adds a natural feel across social channels.
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